Greg Goldman has worked for U.S. senators, large development corporations and some of the biggest real estate companies on the planet. In the end, his greatest satisfaction comes from putting his collective knowledge and experience towards helping real estate clients meet and exceed their real estate goals.

During his time at Toll Brothers he developed a real and genuine sense about how pre-designed neighborhoods could be made to fit together. Moreover he got a firsthand look at how the principles of design could both make a home stand out but still make it look as if it belonged right in the community. It’s a delicate balance and one about which he’s always aware. He saw more buyer reaction to home design features and amenities in a year than most real people see in an entire career. Helping sellers maximize the appeal of their home is one of the greatest strengths he brings to the home selling process. Similarly, he can help buyers envision ways to make a property “their own.”

Since he came to real estate through the labyrinth of politics and development, Greg had a great sense both of the kind of agent he wanted to be and the kind of community member he wanted to be. From there, it wasn’t too difficult to decide to begin working with Coldwell Banker.

Greg understood that Coldwell Banker would give him the support to grow but the room to succeed on his own terms. More importantly, they supply the cutting edge tools and support that allow Greg to provide such a high level of service to his clients.

 Greg works to be an open, empathetic agent. That means he has to be able to both understand what people want and also understand that their tastes and attitudes about homeownership might evolve through the buying or selling process.

For example, striking the balance between what people want and what’s available takes more than ticking off boxes on the list. Greg understands that working with people means getting a sense of what they really want by observing their preferences.

He sometimes uses technology to bridge the gap, not only in understanding but in distance. When people shop online, they always see the most flattering aspects of a home. Greg knows what a place really looks like so that he can help his clients make even more informed decisions.

 When an email won’t get the job done, Greg will Facetime or take live video of a property so people who are out of market can see things about the property that might be missing from even the most detailed listings.Things like traffic or nearby agricultural facilities, the way the neighborhood is evolving over time, any work going on or apparently slated all become facts about which the homebuyer is away rather than events that surprise them at closing or move-in.

 Having a big-picture view of not only the neighborhood, but the region, its history and its future helps Greg bring an extra amount of experience to every home he helps people decide upon. It’s brought him a reputation as someone who can be relied upon to keep his clients as informed as possible about the entire search process so they are confident in their decisions. Greg sells houses every day, and has done for a long time. It provides him the advantage of being able to stay enthusiastic without letting the blinders of possibility cloud his judgement.

 He sees homes for what they are as well as for what they could be, but he never conflates the two, and helps keep clients from doing the same.  “In the end, what happens is I love being an advocate for people,” he said. “I’ve had clients who have bought a property from a home builder. We got to the settlement table and there was a fee that wasn’t disclosed to them. I never leave people to just deal with it on their own. They ended up getting a credit back.”

 Greg’s satisfaction comes in being good at what he does, which is advocating for his clients, not selling houses.